Find UK SMEs the day they need a loan.
A daily feed of newly-incorporated UK companies, scored 0–100 for likely capital need — with director info, SIC codes, and a ready-to-use outreach hook. Delivered to your CRM, Sheet, or API every morning.
| Company | Inc. | SIC | Score | Hook |
|---|---|---|---|---|
| Acme Coffee Ltd London · EC1A 1BB |
3d ago | 56102 | 95 | "New food businesses typically need £15–40k for fit-out…" |
| Beta Builders Ltd Manchester · M1 1AA |
1d ago | 41201 | 88 | "Construction startups average £30k cash-flow gap in first 90 days…" |
| Gamma Consulting Ltd Leeds · LS1 4DT |
5d ago | 70229 | 82 | "Solo founder, professional services — likely needs equipment/marketing capital" |
| Delta Retail Ltd Birmingham · B1 2JR |
2d ago | 47190 | 71 | "Multi-owner retail — opening stock + lease deposit typical £20–60k" |
How it works
Three steps from official UK source to actionable lead in your CRM.
What's in every lead
Not just a name and number — a complete prospect dossier.
- Company name + # Official UK Companies House number (e.g. 12345678)
- Incorporation date Exact day registered + days-old (peak signal: ≤ 7 days)
- Registered address Locality, postcode, country (verified, deliverable)
- Director(s) Names + appointment dates (your outreach contact)
- SIC codes Industry classification (filter by what you lend to)
- Company type Ltd, LLP, etc. (filter SME-structures only)
- Score (0–100) Composite signal strength — auditable rubric, no black box
- AI hook One-sentence English opener your SDR can drop into an email or call script
- Est. loan size (£) Conservative estimate based on industry + scale signals
- Source URL Direct link to the company's GOV.UK page for verification
Built for the way SDRs actually work.
Every field is there because your team needs it. No fluff, no marketing-only signals that can't be acted on.
Format: CSV, Google Sheet, or REST API. Integrates with Salesforce, HubSpot, Pipedrive, or any tool that imports CSV.
Built for UK SME lenders
Three roles, three reasons to care.
Transparent pricing.
No "contact sales" runaround. Pick a tier, cancel any time, no annual lock-in.
- Up to 60 qualified leads/month
- 1 SIC-prefix filter
- UK-wide coverage
- CSV + Google Sheet delivery
- Email support
- Up to 200 qualified leads/month
- Unlimited SIC + region filters
- Min-loan-size filter (£)
- Salesforce/HubSpot/Pipedrive integration
- Custom AI hook tuning
- Priority support (Slack/email)
- Unlimited leads within agreed scope
- Geo/SIC exclusivity
- REST API access
- Webhook delivery
- Custom scoring rubric
- SLA + dedicated support
Frequently asked
Where does the data come from?
The official UK Companies House government registry. It's the legal source of truth for every UK-registered company — incorporation dates, directors, addresses, SIC codes are all public by statute. We use the official REST API; no scraping, no grey-area workarounds.
How is this different from ZoomInfo / Apollo / Cognism?
Those are horizontal B2B databases — they list millions of companies, but the data is months old and the "intent signals" are generic topic interest. Borrowsignal is vertical: built specifically for SME lenders, focused on the freshest "just incorporated, needs capital" signal, with English outreach hooks tuned for loan products.
What about GDPR?
UK Companies House data is explicitly public under the Companies Act 2006. We process it as a controller for the specific purpose of helping FCA-regulated lenders identify potential borrowers — a legitimate-interest basis that's well-established in UK case law. We don't enrich with private data sources, and we don't sell personal data to third parties beyond your lender account.
How accurate is the AI hook?
The hook is generated by an LLM grounded only in the company's public facts (industry, age, scale). It's framed as a conversation starter, not a closed claim. Hooks have been tuned for English UK B2B tone — professional, not pushy. Your SDR is always the final filter.
Can I integrate with my CRM?
Growth and Enterprise tiers include direct integration with Salesforce, HubSpot, and Pipedrive. Starter delivers to Google Sheets or CSV — both import into any CRM in seconds. REST API and webhooks are available on Enterprise.
Can I get a free sample first?
Yes. Click any "Get 20 free leads" button — we'll send you 20 newly-incorporated UK companies, scored and hook-generated, within 24 hours. No card, no commitment, just a chance to see if the data fits your team's outreach style.
What if my volume is bigger than Enterprise?
Drop us a line. We've architected for multi-source future expansion (US Form D, UK tender wins, hiring-surge signals) and can scope a custom data package for high-volume lenders or aggregators.
Start with 20 free leads.
No card, no commitment. We'll deliver a sample CSV of 20 newly-incorporated UK companies (scored, hook-generated) within 24 hours. You decide if it's a fit.
Email us — get free sample →No spam. We reply within 24h.